IT'S ALL ABOUT RISK

After decades of service you find yourself unemployed. The demand for your expertise seems to have evaporated overnight. Job prospects in the near-term are dismal. You meet a lot of other people with a story similar to yours.
It is time to venture out on your own and capitalize on your knowledge and experience.
You develop a plan, conduct some market research and calculate start-up costs. Every ounce of energy goes into business development: how to find customers, marketing, advertising, networking, communications, etc. You think it is all about Growth.
The reality is-it is all about RISK. Risk is a four-letter word but once assessed and understood, it can mean the difference between success and failure.
In the posts to follow, we will visit the issue of risk and what it means to you, the innovator out to create a new business. Our economy needs you to succeed if we wish to see the daylight that robust times brings to us. The small-business owners are the engine that drives the American economy and we need you to take risks. My role is to be your guide along the journey.