You have devoted time, effort and capital to starting your business. Business plans have been developed, endless networking activities, career coaches have given you self-confidence. Credit lines have been drawn, bank accounts emptied and family and friends have made contributions. Competitors have been studied, you have a marketing plan complete with advertising using established and new media channels.
You draw upon your experience and knowledge and begin to write copy. You carefully edit your written words, making sure that the message is correct and there are no spelling or grammatical errors.
You publish your copy on your website, blog and any other media source you believe will drive business for you. The result: you generate leads which turn to sales and you are on your way!!!
Your business begins to grow, you write more copy to fuel this growth. Sales climb, visitors to your site grow and then it happens!!
You receive a letter in the mail from some law firm you do not recognize accusing you of inappropriate use of advertising ideas, demanding you immediately cease your efforts and demanding cash compensation.
Sounds absurd? Perhaps, but the reality is that this scenario is played out everyday. In future posts, we will review actual claims and circumstances which will lead you to ask: Is It Covered????
Visit my website: www.mfrisksolutions.com for the answer
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