Recently, one of my readers commented that "risk" (or understanding it) was not in their field of expertise. I replied that every business owner or person whoever considered starting a business, consciously or not conducts a risk assessment.
To make my point, I encourage you to read the article, "Entrepreneurs Pack Up and Go Home" by Raymund Flandez, published in the Wall Street Journal June 2, 2009 edition.
The story identifies decisions made by several business owners to reduce costs and the failure to identify and assess the new risks that had to be faced as a result of those decisions.
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