Interview with SolopreneursGuide

Here is my interview with Doug Dolan

IS IT COVERED??--ENTREPRENEURS-READ THIS

Recently, one of my readers commented that "risk" (or understanding it) was not in their field of expertise. I replied that every business owner or person whoever considered starting a business, consciously or not conducts a risk assessment.
To make my point, I encourage you to read the article, "Entrepreneurs Pack Up and Go Home" by Raymund Flandez, published in the Wall Street Journal June 2, 2009 edition.
The story identifies decisions made by several business owners to reduce costs and the failure to identify and assess the new risks that had to be faced as a result of those decisions.

IT'S ALL ABOUT RISK

After decades of service you find yourself unemployed. The demand for your expertise seems to have evaporated overnight. Job prospects in the near-term are dismal. You meet a lot of other people with a story similar to yours.
It is time to venture out on your own and capitalize on your knowledge and experience.
You develop a plan, conduct some market research and calculate start-up costs. Every ounce of energy goes into business development: how to find customers, marketing, advertising, networking, communications, etc. You think it is all about Growth.
The reality is-it is all about RISK. Risk is a four-letter word but once assessed and understood, it can mean the difference between success and failure.
In the posts to follow, we will visit the issue of risk and what it means to you, the innovator out to create a new business. Our economy needs you to succeed if we wish to see the daylight that robust times brings to us. The small-business owners are the engine that drives the American economy and we need you to take risks. My role is to be your guide along the journey.