THE DARK SIDE OF THE MOON - INTERVIEW WITH JACKIE MCALLISTER-CUP AND SAUCER COOKIE COMPANY
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Thursday, August 27, 2009
Monday, August 24, 2009
ADVERTISING-WHAT'S THE RISK?
You should be aware that most Comprehensive General Liability forms include coverage for Personal Injury and Advertising Injury liability. Below is a definition and sample claim scenario related to Advertising. In my next post, I will address "Personal Injury".
ADVERTISING INJURY LIABILITY
"Advertising Injury" means injury rising out of an offense committed in the course of your advertising activities, if such injury rises out of libel, slander, defamation, violation of right of privacy, piracy, unfair competition or infringement of copyright, title or slogan.
COULD THIS BE YOU??
Willie Widget and several of his colleagues began a start-up company, Willie Widgets, Inc.(WW). WW makes widgets in a market sector populated by a handful of competitors. Willie and his engineers who design the widgets all worked together at a competing firm.
WW later implements a broad campaign to launch its new product, the Wonder Widget. A WW competitor is impressed with the Wizard advertising and notes that some of the functions of the product closely resembles theirs. The competing firm sues WW for piracy, copyright, and trademark infringement.
QUESTIONS
What if this scenario happened to your business? Have you secured the correct coverage?
If you are in the Advertising business, you should have a professional liability policy in-force. Professional media firms will not find coverage for their business activities under the commercial general liability form.
What if you only provide advice? Consultants who advertise their expertise and knowledge are subject to the same exposures as a firm that sells tangible products.
Make sure your business risk assessment is broad and comprehensive.
Discover the "not-so-obvious"!!!!
ADVERTISING INJURY LIABILITY
"Advertising Injury" means injury rising out of an offense committed in the course of your advertising activities, if such injury rises out of libel, slander, defamation, violation of right of privacy, piracy, unfair competition or infringement of copyright, title or slogan.
COULD THIS BE YOU??
Willie Widget and several of his colleagues began a start-up company, Willie Widgets, Inc.(WW). WW makes widgets in a market sector populated by a handful of competitors. Willie and his engineers who design the widgets all worked together at a competing firm.
WW later implements a broad campaign to launch its new product, the Wonder Widget. A WW competitor is impressed with the Wizard advertising and notes that some of the functions of the product closely resembles theirs. The competing firm sues WW for piracy, copyright, and trademark infringement.
QUESTIONS
What if this scenario happened to your business? Have you secured the correct coverage?
If you are in the Advertising business, you should have a professional liability policy in-force. Professional media firms will not find coverage for their business activities under the commercial general liability form.
What if you only provide advice? Consultants who advertise their expertise and knowledge are subject to the same exposures as a firm that sells tangible products.
Make sure your business risk assessment is broad and comprehensive.
Discover the "not-so-obvious"!!!!
Sunday, August 23, 2009
THE RELUCTANT ENTREPRENEUR
From interviews and discussions I have enjoyed with people across this nation, my intuition told me that many out of work Americans were becoming entrepreneurs, albeit reluctantly.
This article is about the reluctant entrepreneur. The person who has worked in the corporate world and now finds themselves out of work and little hope of returning to the corporate world anytime soon.
The statistics are impressive. Lots of people entering self-employment and lots of failures. Amongst the number are the success stories.
I urge you to read this article and hope you receive the same adrenaline rush as I did.
This article is about the reluctant entrepreneur. The person who has worked in the corporate world and now finds themselves out of work and little hope of returning to the corporate world anytime soon.
The statistics are impressive. Lots of people entering self-employment and lots of failures. Amongst the number are the success stories.
I urge you to read this article and hope you receive the same adrenaline rush as I did.
Friday, August 14, 2009
NAME CHANGE ALERT AND WHY?
I have changed the name of my blog to:
ON THE DARK SIDE OF THE MOON - ENTREPRENEURS AND START-UPS
Why?
I have met many skilled and experienced people who offer consultation, coaching and encouragement all aimed at the entrepreneur and small business owner to channel their energy and thoughts to achieve positive results.
More sales! Lead generation! New customers!
Thanks goodness for these folks, I respect and cherish all they do.
In my mind, they live on the "light" side of the moon. With light (or enlightened) you can see your way to accomplish great things.
Along the road to success, traps, barriers, and other impediments await. That's where I come in. I help you navigate the path to foresee where the explosive devices are planted and plot a course to avoid them or mitigate the damage should one be set off.
Truth is, both sides are necessary to operate a successful enterprise. True, talking about sales or new clients is much more fun and exciting. I want to increase your excitement level and have you enjoy additional fun focused on all those things that will help you succeed by allowing me to worry about all the "less-than-positive" things that might happen to ruin the fun.
Henceforth, my blog posts will be stories, most of them taken from actual events.
Build Your business - Protect What You Have - Equals Success!!
ON THE DARK SIDE OF THE MOON - ENTREPRENEURS AND START-UPS
Why?
I have met many skilled and experienced people who offer consultation, coaching and encouragement all aimed at the entrepreneur and small business owner to channel their energy and thoughts to achieve positive results.
More sales! Lead generation! New customers!
Thanks goodness for these folks, I respect and cherish all they do.
In my mind, they live on the "light" side of the moon. With light (or enlightened) you can see your way to accomplish great things.
Along the road to success, traps, barriers, and other impediments await. That's where I come in. I help you navigate the path to foresee where the explosive devices are planted and plot a course to avoid them or mitigate the damage should one be set off.
Truth is, both sides are necessary to operate a successful enterprise. True, talking about sales or new clients is much more fun and exciting. I want to increase your excitement level and have you enjoy additional fun focused on all those things that will help you succeed by allowing me to worry about all the "less-than-positive" things that might happen to ruin the fun.
Henceforth, my blog posts will be stories, most of them taken from actual events.
Build Your business - Protect What You Have - Equals Success!!
Thursday, August 6, 2009
What If?? - Unable to Work
Jennifer and Ellen are partners, operating a physical therapy business, specializing in the care of children. Their practice enjoys a great location and is looked upon favorably by the local school board who makes continuous referrals.
The business is growing and the partners are beginning to realize their dreams.
Without warning, Jennifer is stricken ill. After several consultations, her physician advises her that she will not be able to continue to fulfill her occupation until she has undergone treatment. Her physician estimates that the treatment and recovery will last at least 18 months.
Issues
Will the business survive?
Will the local school board continue to refer children to the practice?
How will Jennifer earn income if she is unable to work?
How will the business generate enough funds to pay for normal monthly expenses such as, rent, utilities, etc.?
There is a happy ending to this story. The partners had discussed and planned for such an event. Realizing that this risk could devastate their business, they had their business purchase BUSINESS OVERHEAD EXPENSE COVERAGE.
As a small business owner, the continuation of your business is dependent on your ability to fulfill your occupational duties. Visit my website: for your FREE initial consultation today!!
The business is growing and the partners are beginning to realize their dreams.
Without warning, Jennifer is stricken ill. After several consultations, her physician advises her that she will not be able to continue to fulfill her occupation until she has undergone treatment. Her physician estimates that the treatment and recovery will last at least 18 months.
Issues
Will the business survive?
Will the local school board continue to refer children to the practice?
How will Jennifer earn income if she is unable to work?
How will the business generate enough funds to pay for normal monthly expenses such as, rent, utilities, etc.?
There is a happy ending to this story. The partners had discussed and planned for such an event. Realizing that this risk could devastate their business, they had their business purchase BUSINESS OVERHEAD EXPENSE COVERAGE.
As a small business owner, the continuation of your business is dependent on your ability to fulfill your occupational duties. Visit my website: for your FREE initial consultation today!!
What If-Life On the Dark Side of the Moon
17.5 million Americans out of work. The nationwide unemployment rate hovers around 10%. Businesses have cut payrolls and inventories to match the decline in revenue as a result of lower demand for product and services. Individuals and families are working diligently to strengthen their balance sheets by reducing debt, increasing savings and consuming less.
As each day goes by, the unemployed begin to realize that the likelihood of their re-joining the corporate workforce is unlikely. Unemployment benefits will begin to run out. The responsibility for providing and procuring benefits such as health, life insurance, disability protection and retirement savings is shifted from the employer to the unemployed.
As a result, many of the unemployed are becoming entrepreneurs. Clearly, they do not want to nor have they planned for such a dramatic event. To fund their business, they draw upon retirement funds, savings, borrow against cash-values of life insurance policies, sell assets, or borrow money from lenders, credit cards or friends and family. Success of the business becomes critical.
The Internet has lowered the barrier to entry to starting a business. However, entrepreneurs quickly learn that their skill or knowledge will not sell itself. Most have to learn how to sell or market or procure services to help them run their business. That is why I am building relationships with business coaches, mentors and consultants. These highly trained professionals provide the necessary tools to help any start-up believe they can be successful.
This blog is dedicated to my fellow entrepreneurs who are in the midst of or seriously considering the transition from being a corporate employee to self-employment. Henceforth, each posting will be a story (most are true). The story will illustrate a risk that is probably relevant to your business.
As your awareness of risk increases, you will realize that you have the power to implement risk management strategies to address these risks. I will work with you and guide you through the various solutions, building a customized product or service to meet your needs and budget.
After all, you may be risking everything you own or have. Shouldn't you take advantage of the opportunity to protect your business so you have a reasonable chance of growing it??
As each day goes by, the unemployed begin to realize that the likelihood of their re-joining the corporate workforce is unlikely. Unemployment benefits will begin to run out. The responsibility for providing and procuring benefits such as health, life insurance, disability protection and retirement savings is shifted from the employer to the unemployed.
As a result, many of the unemployed are becoming entrepreneurs. Clearly, they do not want to nor have they planned for such a dramatic event. To fund their business, they draw upon retirement funds, savings, borrow against cash-values of life insurance policies, sell assets, or borrow money from lenders, credit cards or friends and family. Success of the business becomes critical.
The Internet has lowered the barrier to entry to starting a business. However, entrepreneurs quickly learn that their skill or knowledge will not sell itself. Most have to learn how to sell or market or procure services to help them run their business. That is why I am building relationships with business coaches, mentors and consultants. These highly trained professionals provide the necessary tools to help any start-up believe they can be successful.
This blog is dedicated to my fellow entrepreneurs who are in the midst of or seriously considering the transition from being a corporate employee to self-employment. Henceforth, each posting will be a story (most are true). The story will illustrate a risk that is probably relevant to your business.
As your awareness of risk increases, you will realize that you have the power to implement risk management strategies to address these risks. I will work with you and guide you through the various solutions, building a customized product or service to meet your needs and budget.
After all, you may be risking everything you own or have. Shouldn't you take advantage of the opportunity to protect your business so you have a reasonable chance of growing it??
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