Monday, June 29, 2009

IS IT COVERED???

After many years of working for Corporate America, Tom finally was realizing his dream of owning and running his own business. His decision was reached with a bit of help from the current downturn in the economy.
Tom signed a lease for a store, had invested most of his life savings to build inventory, advertise, promotions, etc.
His store was open for several months and business was slow but steady.e had decided to open his store at the same time his town was hosting a week long celebration of heroes of the town. He was counting on the extra "foot traffic" to get boost sales.
The night before the first day of the celebration, a warehouse about a mile away exploded. Fire and smoke from the resulting blaze could be seen for miles. chemicals and other hazardous materials had been stored in the warehouse.
Emergency officials decided to close an area of a mile radius of the warehouse.
Tom arrived early to open his store only to find police cruisers blocking the road. He explained that he own the store about 100 yards inside the "closed" perimeter.
Police officials explained that the area was closed to all traffic, auto and pedestrian for the foreseeable future. Tom would not be allowed to open his store.
QUESTION: DOES TOM HAVE COVERAGE FOR THE LOSS OF EARNINGS AS A RESULT OF THE WAREHOUSE EXPLOSION?
Not sure? Then visit my website: www.mfrisksolutions.com for the answer.

IS IT COVERED??--ENTREPRENEURS-READ THIS

Recently, one of my readers commented that "risk" (or understanding it) was not in their field of expertise. I replied that every business owner or person whoever considered starting a business, consciously or not conducts a risk assessment.
To make my point, I encourage you to read the article, "Entrepreneurs Pack Up and Go Home" by Raymund Flandez, published in the Wall Street Journal June 2, 2009 edition.
The story identifies decisions made by several business owners to reduce costs and the failure to identify and assess the new risks that had to be faced as a result of those decisions.

Friday, June 26, 2009

Is It Covered?????

Ron and Dee had each worked for a large company for 10 years conducting and organizing events. Late last year, each lost their job due to a company downsizing.
The prospects for finding new jobs were unfavorable and bills had to be paid and lives lead. So Ron and Dee decided to begin their own company and offer event planning and organizing services to clients.
With some savings and borrowed cash from family members, they launched their business. They built a website and several blogs. They worked hard to update the content, to keep it fresh and current. They published articles, participated on webinars and used every communication channel they could find to spread the word about their new company.
Slowly and steadily, interest grew and orders for their service developed.
On their website, they established a link to allow payment by credit card. Ron and Dee were relieved that the credit card vendor took in all the information and processed the payments. Each month, they began to receive their remittance.
Several months later, Ron and Dee received a certified letter containing a notice of suit. The suit claimed that the plaintiffs were the victims of identity theft, having their credit card information stolen while using Ron and Dee's website. The suit stated that as a result of Ron and Dee's negligence, their clients were seeking unspecified damages as compensation.
Rona and Dee are in a panic!!! They ask each other, "Do we have insurance for this?" "Will the insurance cover our legal costs?"
IS IT COVERED????
To find out the answer, visit: www.mfrisksolutions.com

Wednesday, June 24, 2009

Is It Covered?????

You have devoted time, effort and capital to starting your business. Business plans have been developed, endless networking activities, career coaches have given you self-confidence. Credit lines have been drawn, bank accounts emptied and family and friends have made contributions. Competitors have been studied, you have a marketing plan complete with advertising using established and new media channels.
You draw upon your experience and knowledge and begin to write copy. You carefully edit your written words, making sure that the message is correct and there are no spelling or grammatical errors.
You publish your copy on your website, blog and any other media source you believe will drive business for you. The result: you generate leads which turn to sales and you are on your way!!!
Your business begins to grow, you write more copy to fuel this growth. Sales climb, visitors to your site grow and then it happens!!
You receive a letter in the mail from some law firm you do not recognize accusing you of inappropriate use of advertising ideas, demanding you immediately cease your efforts and demanding cash compensation.
Sounds absurd? Perhaps, but the reality is that this scenario is played out everyday. In future posts, we will review actual claims and circumstances which will lead you to ask: Is It Covered????
Visit my website: www.mfrisksolutions.com for the answer

Thursday, June 18, 2009

IT'S ALL ABOUT RISK

After decades of service you find yourself unemployed. The demand for your expertise seems to have evaporated overnight. Job prospects in the near-term are dismal. You meet a lot of other people with a story similar to yours.
It is time to venture out on your own and capitalize on your knowledge and experience.
You develop a plan, conduct some market research and calculate start-up costs. Every ounce of energy goes into business development: how to find customers, marketing, advertising, networking, communications, etc. You think it is all about Growth.
The reality is-it is all about RISK. Risk is a four-letter word but once assessed and understood, it can mean the difference between success and failure.
In the posts to follow, we will visit the issue of risk and what it means to you, the innovator out to create a new business. Our economy needs you to succeed if we wish to see the daylight that robust times brings to us. The small-business owners are the engine that drives the American economy and we need you to take risks. My role is to be your guide along the journey.